Dutch Design Week Eindhoven 2018 featured image

If not us, then who? Dutch Design Week is back!

By | Event, Netherlands

We’re excited that October is back because the next Design Week is approaching. For those new to the Dutch creative scene, Dutch Design Week Eindhoven is the largest design event in Northern Europe and presents work and concepts from more than 2,600 designers to more than 335,000 visitors from home and abroad.

It’s been three years since we first visited it and every time we left amazed. There are of course very conceptual creations such as the Algae Bar, located in 2017 inside the Embassy of Food. But there are other very concrete products and projects addressing global challenges. One that immediately caught our attention was the IV-Walk, developed by the talented young health and social designer Alissa Rees. A few months after the event, I met Alissa in different occasions to discuss the opportunity to internationalize her creations. Hopefully, early next year we will be finally able to expand and share her knowledge. We will keep you posted.

The idea of having Embassies with themes was great and helped us to better navigate through the many spots inside and outside the main DDW area – the old Philips headquarters. Particularly interesting was the suggested approach to explore the Embassy of Food: from the perspective of the producer or of the consumer, and both with a reverse vision, looking back from the future. Thinking about food, our favourite (future) food designer is another amazing your Dutch talent, Chloe Rutzerveld. She will be soon launching her first book and we’re enthusiastic to hold our copy soon. Check more on Congrats, Chloé!

Beyond food, we expect to follow up on some of the cases we studied and later presented as a trend pack for partners and clients in the creative world: urban mobility, new materials and circular economy are on our top list.

For 2018, DDW announced a theme that really inspired us: “If not us, then who?”

Almost everything in the world has been or is being designed. This offers opportunities, but with this come enormous responsibilities; for designers, but also for policy makers, clients, users and governments. The world belongs to us all. Director Martijn Paulen explains about the role of designers: ‘Designers think up solutions, create innovations, are pioneers, make things tangible and functional. They look at their surroundings and the world in a unique way. “How could it be different, better?” And to these questions designers continually supply authentic and surprising answers. It is up to us all to embrace and stimulate these creative solutions, and that includes you. If not you, then who? Together we decide how the world will look. Now it’s our turn; If not us, then who?’

To learn more, you can download the press release here and explore the following link:

We Make The City featured image

Making Amsterdam a living lab

By | Event, Netherlands
We Make The City logo

WeMakeThe.City is an initiative of Amsterdam Municipality, Amsterdam Economic Board, Pakhuis de Zwijger, Waag Society, Amsterdam Smart City and AMS Institute.

Inspiration, interaction, and innovation for urban challenges are the goals of a festival in the capital of the Netherlands. Between 20th and 24th, June 2018 takes place the largest city festival in Europe, named We Make The City. Urban living and new dynamics are the key concepts discussed during the four days to address city challenges in the metropolitan region of Amsterdam. The festival elects a future-focused approach asking what kind of city do we want to live in, in five, ten or fifteen years time. Collaborative meetings, events, and workshops are expected to bring new and fresh answers to possible and collective solutions, as well as a way to share experiences and knowledge.

The event nourishes a sense of identity and belonging, and intends to trigger action by all city owners described on the website: individuals who are pioneering, persevering, playing, designing, teaching, creating policies, enforcing, developing, trying, breaking, building and rebuilding, dreaming, working, intervening, talking, parenting, and enjoying urban spaces. In other words, making the city.

During the festival, there will be 600 local, national and international speakers, 150 locations, 25 theme conferences, 30 urban talks, 50 workshops, 30 city expeditions, 15 special events, 10 exhibitions, and 30.000 participants.

WeMakeThe.City is an initiative of Amsterdam Municipality, Amsterdam Economic Board, Pakhuis de Zwijger, Waag Society, Amsterdam Smart City and AMS Institute. The main partners are Rabobank Amsterdam, Nuon and ABN AMRO.

Playful Amsterdam

Urban growth can be seen both as an issue or an opportunity to explore new solutions for urgent themes like safety, housing, health, community, and climate. The festival creates the time and space for discussing urban challenges with all audiences and engaging them in being an active part of its progress. Amsterdam is often considered one of the best cities in the world in terms of quality of life; nevertheless, it keeps reinventing itself with critical thinking and fostering positive impact for as more publics as possible.

Positively changing behaviours and relations between different stakeholders, public and private. The friendly approach, attractive visuals and tone of voice frame the festival as more a place to be and have fun while talking about serious themes than a formal and structured meeting. The themes of the event: The Healthy City; The Smart City; The Sustainable City; The Lively City; The Constructed City; The Creative City; and The Social City.

Possible impact

  • Bringing together different people (also of different ages), organizations, and institutions for healthy and relevant exchanges;
  • Enhancing the sense of identity, regardless of origin and neighbourhood, as well as the sense of pride, belonging and community;
  • Defining clear metrics to follow up on the co-created initiatives;
  • Projecting together the city in different future time-spans;
  • Encouraging crossovers and potential partnerships;
  • Identifying new urban spaces for place-making activities;
  • Building a digital platform for continuous project and idea developments, beyond the festival;
  • Inspiring other Dutch and European cities with similar challenges and benchmarking from each other with “twin” festivals.


Innovate image

Innovate Arnhem

By | Event, Netherlands
Welkom bij Innovate image

Today we had the pleasure to explore for the second year the event Innovate Arnhem, similar to the one visited in Eindhoven last September ( Arnhem has been our home city since more than two years, and interestingly the capital of Gelderland, as well as the region itself, is not very known abroad for its potential and vocations. Beyond ArtEZ, the prestigious University of Arts, other relevant players should be included on the decision map of many more visitors, tourists, start-ups and young creative people willing to experience a movement that is gaining momentum.

This year, the festival took place at HAN Campus – the Hogeschool from Arnhem and Nijmegen – and had the support of private and public institutions such as the Municipality of Arnhem, the Province of Gelderland, the Arnhem Entrepreneurship Fund, and the Ministry of Economic Affairs, to mention a few. The main goal of the festival was to bring together students, residents, entrepreneurs, original thinking companies, educators, and individuals in the vicinity of Arnhem. Amongst these publics, we saw many parents with their enthusiastic kids experiencing the maker culture, building solar panels, learning from robots, recycling, experiencing water management, playing in a very natural way with all kinds of technology like virtual reality, drones and 3D tools, and also regaining the joy of building very simple objects, such as boxes made of wood.

From ideas to reframe plastic waste until start-up accelerating projects, the development of a maker mindset set the tone of the event, where solutions, demos, prototypes and presentations were all displayed as an ecosystem of concrete proposals for a more innovative presence and a better future demanding a critical, explorative and hands-on attitude.

To know more, please check the following links:

Global challenges, start-up solutions

By | Event, Netherlands, Uncategorized
Amsterdam Capital Week logo
StartupFest Europe logo

“It is time to show the world that the Netherlands is hot”
(Robert Jan Galema, Managing Director INKEF Capital)

Over 3.000 startups, more than 10 innovation hubs, a proud 3rd position on the Global Innovation Index, and a competitive 19th place in the Startup Genome World ranking. This is, in few but powerful numbers, a brief overview of the Dutch startup ecosystem, which is being fully experienced during this week.

Amsterdam hosts in September 2017 a key event to discuss the future of entrepreneurship and boost businesses: the Capital Week and the StartupFest Europe, considered a “one-stop-shop for startups and scale-ups that want to do business by changing the world”.

The festival is initiated by StartupDelta and organized in close collaboration with the Dutch startup scene and many international players. It is a unique opportunity to meet and share ideas aiming to create impact, access more than 500 venture investors, involve corporations and meet peers and potential partners from the globe.

During the event local and international speakers will present innovations in health, cyber security, new materials, energy, mobility and many other solutions across different sectors. The common denominator: to change the world.

Details about the program of the week between 25 and 28 September, as well as great videos can be found on the official website:

Other useful links can be found bellow:

Eindhoven Maker Faire

By | Dutch Design, Event, Netherlands

If things get complicated, bring in the Dutch!

Continuous experimentation, trial and error, a hands-on attitude and critical thinking were some of the elements that instigated us to visit the Eindhoven Maker Faire during the first weekend of September. Although the event was open to all ages and targeted to people passionate about building and designing things, it was clear that the new generations were the protagonists of a ‘maker culture’ that is constantly being nurtured and improved in the low lands.

Important themes such as circular economy and sustainability were shaping young mindsets and empowering participants to collaboratively build a fairer society. We saw toys powered by renewable energy, a waste-based structure used to build floating houses, all sorts of robotics, electronic kits as well as many traditional craft experiments, offering a good balance between digital and non-digital. There were also recycling workshops, art apps, music, science, industrial design and other exciting projects inviting to create the “internet of your things” ( and the skills of the future (

A 3D sewing technique integrated in garments acting as a shield was a very special design project focusing on empowering vulnerable women in intimidating situations. The idea is being developed in collaboration with MLY Stella Verdult and Sage & Ivy, all fashion brands based in Eindhoven.

We also experienced the creations of Team Rembrandts – a robotics group located in Eindhoven with students from Fontys University of Applied Science, Zwijsen College and Heerbeeck College. They were one the many exhibitors engaging the audience, and the title of this article is currently their slogan: “If things get complicated, bring in the Dutch!”

Exactly a hundred years ago, artists such as Piet Mondrian, Gerrit Rietveld, and others who created and joined the De Stijl art movement catalyzed the Dutch design culture. Nowadays other initiatives such as public and private investments in the creative industries and events like the Eindhoven Maker Faire do contribute to make the Netherlands an unequivocal place where impact and progress go hand-in-hand to frame a positive future.

To explore more, check the following links:

Holland connects - post header

Holanda Conecta

By | Brazil, Event

Organization & Support

  • Nuffic Neso Brazil
  • Honorary Consulate of the Netherlands in Recife
  • Heineken
  • Orbe

Study opportunities and scholarships in the Netherlands
Nuffic Neso Brazil is the foundation of the Dutch Ministry of Education, responsible for the internationalization of knowledge. In the event ‘Holanda Conecta’ Nuffic presented study and scholarship opportunities in the country.

Learn more at:

In 6 September our partner in Brazil, Orbe, joined the event Holanda Conecta: Futuros Possíveis _ Construindo cidades para pessoas (Holland Connects: Possible Futures _ Building cities for people).

The democratization of the internet and smartphones, together with the emergence of several innovations, brings opportunities to change the way we plan public spaces and the way we interact with them. The event will approach the experience of the Netherlands, the main challenges of Recife and how the population can have a better quality of life from these new perspectives of work, products and services.


• Aldreycka Albuquerque – C.E.S.A.R. Institute of Innovation
Design and Innovation

• Ana Roberta Souto – Warehouse of Creativity – Caruaru
Training and entrepreneurship for young professionals: The internalization of the knowledge economy

• Angelo Leite – Serttel
Development of innovative technologies for mobility, comfort and safety of people in urban environments

• Breno Jaruzo – Jump Brasil
What is fundamental and indispensable for the entrepreneurial ecosystem to actually happen in Recife?

• Érico Andrade – UFPE / Urban Rights
The future and the people: popular mobilization as a way of transforming society.

• Luiz Fernando Gomes – Lotebox | Mangrove
Startup Amsterdam, why should we look at this ecosystem?

• Maria Leonor Maia – UFPE / Reset
Transformations in the Urban Order: Sustainable urban mobility, urban planning, accessibility, transport and urban management.

Information about the event
Date: September 6, 2017 (Wednesday)
Time: 6:00 p.m.
Location: Apolo Auditorium, 235 – Porto Digital
Rua do Apolo, 235 – Recife, PE

WasteBased collection DDW 2016

Dutch Design Week 2017

By | Event, Netherlands

In the next edition of the Dutch Design Week it will be celebrating 19 years since the birth of the fair, which has become the most important in Northern Europe: a local event of global impact with the participation of more than 2,500 designers and almost 300 thousand national and international visitors.

DDW 2017 Stretch - images

The theme of 2017 is Stretch, set by the Dutch Design Foundation to stimulate new perspectives beyond the comfort zone. Made to inspire and provoke, the design is, in the words of Foundation director, Martijn Paulen, brain-yoga: “Dutch design is yoga for the brain. Stretching exercises for people who don’t want to get stuck in their ways.”

Bio design, Sustainable design, Circular design, Spatial design, Food design, Service design, Social design and various other disciplines will be presented, discussed and experienced during the DDW2017.

For more information, visit the Dutch Design Week website.