The Netherlands has been successfully applying creative disciplines to strategic areas such as health, energy and the environment. By 2020 it aims to position itself as the most creative industry in Europe, adopting new ideas and techniques guided by the motto “To boldly go where no one has gone before”.
We use our 15-years experience in design and branding to make original investigations, generate connections, and positively affect other cultures and businesses.
Based in the Netherlands since 2015, we have developed trend reports and special projects in different segments.
On 15 February 2018, the co-founder of Borda was interviewed by the Dutch TV show “Ondernemen doen we zo” (‘How we run our business’) that showcased the international Master’s programme in Creative Industries at Radboud University in Nijmegen, the Netherlands.
We are Borda
Raquel is a Branding specialist with international experience in four countries building strategies and positionings for global and local brands such as P&G, Coca-Cola, Diageo, AES, and Teleperformance. Graduated in Marketing (PgD) in Italy and trained as a Cultural Anthropologist in the Netherlands (MSc), she has been sharing her knowledge in branding, design, market trends and consumer insights in the past 15 years. Raquel collaborates with diverse creative agencies and is part of the trend research network of the Copenhagen Institute for Future Studies, in Denmark.
Ricardo holds a Master of Arts in Creative Industries (Radboud University Nijmegen) and an MBA in Strategic Design. He has more than 15 years of experience as graphic designer developing editorial and digital projects, and design solutions for art institutions and start-ups. He is also an entrepreneur and founded a design studio in Rio de Janeiro 8 years ago.
Partnership in Brazil
Owner of Orbe Brand & Design Innovation, Cezar is a Designer and Entrepreneur with an MBA in Branding (SP), a speaker and an enthusiast in the study of the relationship between people, organizations and cities. He has been a commentator at CBN Recife, organizer and mentor in several events about branding, design and innovation. He has carried out projects for brands such as TOTAL Combustíveis, Recife City Hall, Interne Saúde, Nagem, GRU Airport, Habibs, Grupo Invepar and others.
Jay holds a BA in Cultural Studies and an MA (cum laude) in Creative Industries. An arts and culture devotee, specialized in film and currently writing about film for online cultural magazine 8WEEKLY. In the past, he has written about art for Dutch newspaper de Volkskrant.
Jose is an historian with an extensive experience in research activities on cultural entrepreneurship in developing countries. For the last decade, he has managed pilot projects in critical areas like the Amazon region, the Brazilian Northeast, amongst other social risk venues. Jose holds an MA in Creative Industries and is Post Graduated in Health Sciences/Cultural Accessibility.