“Good names are becoming rare”, I recently read on Saffron’s website. 

They consider taking roots from new ideas, combining two words together or coining totally new names as valuable strategies. I agree. 

To me, before the creative process itself, a good debriefing is critical. Understanding the context, the needs, the ‘dont’s’. Investigating what kind of corporate culture drives decisions, and which preferences could shape the project without compromising its originality and impact. 

Naming brands, businesses, products and/or services to operate internationally requires an extra level of care due to its complexity. Being relevant and sounding appealing to audiences in more than one culture, well, that’s a challenge.  

Our most recent naming project was born between the Netherlands and Austria and is intended to cross European borders soon with a new sound branding agency blending a strong German heritage with Brazilian soul. Quite a mix! 

So, after building the brand strategy, personality, brand voice, a proprietary methodology, and the design, we are proud to present MOOZIK, soft launching at www.moozik.eu. 

What makes you move?