We’re excited that October is back because the next Design Week is approaching. For those new to the Dutch creative scene, Dutch Design Week Eindhoven is the largest design event in Northern Europe and presents work and concepts from more than 2,600 designers to more than 335,000 visitors from home and abroad.

It’s been three years since we first visited it and every time we left amazed. There are of course very conceptual creations such as the Algae Bar, located in 2017 inside the Embassy of Food. But there are other very concrete products and projects addressing global challenges. One that immediately caught our attention was the IV-Walk, developed by the talented young health and social designer Alissa Rees. A few months after the event, I met Alissa in different occasions to discuss the opportunity to internationalize her creations. Hopefully, early next year we will be finally able to expand and share her knowledge. We will keep you posted.

The idea of having Embassies with themes was great and helped us to better navigate through the many spots inside and outside the main DDW area – the old Philips headquarters. Particularly interesting was the suggested approach to explore the Embassy of Food: from the perspective of the producer or of the consumer, and both with a reverse vision, looking back from the future. Thinking about food, our favourite (future) food designer is another amazing your Dutch talent, Chloe Rutzerveld. She will be soon launching her first book and we’re enthusiastic to hold our copy soon. Check more on http://www.chloerutzerveld.com/news/. Congrats, Chloé!

Beyond food, we expect to follow up on some of the cases we studied and later presented as a trend pack for partners and clients in the creative world: urban mobility, new materials and circular economy are on our top list.

For 2018, DDW announced a theme that really inspired us: “If not us, then who?”

Almost everything in the world has been or is being designed. This offers opportunities, but with this come enormous responsibilities; for designers, but also for policy makers, clients, users and governments. The world belongs to us all. Director Martijn Paulen explains about the role of designers: ‘Designers think up solutions, create innovations, are pioneers, make things tangible and functional. They look at their surroundings and the world in a unique way. “How could it be different, better?” And to these questions designers continually supply authentic and surprising answers. It is up to us all to embrace and stimulate these creative solutions, and that includes you. If not you, then who? Together we decide how the world will look. Now it’s our turn; If not us, then who?’

To learn more, you can download the press release here and explore the following link: https://www.ddw.nl/en/press/press-archive/154/dutch-design-week-theme-announced-if-not-us-then-who